Development of manufacturer-retailer relationships through collaborative management: A case study

Mu-Chen Chen*, Hsu Hwa Chang, Shuen Chieh Chang, Shih Ming Chen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Nowadays enterprises are facing many challenges such as global competition and thin profits. Consequently, enterprises have changed their focus from cost reduction and quality improvement to quick customer response and innovative services. In recent decades, enterprises have developed advanced industry initiatives to improve efficiency by supply chain management. Effective supply chain management is not achievable by any single enterprise, but instead requires a virtual entity of integrated supply chain partners. They have the insightful commitment of real-time information sharing and collaborative management. Under such a circumstance, an initiative of collaborative management, Collaborative Planning, Forecasting, and Replenishment (CPFR), has recently been developed and implemented in the industry. In this paper, a case study of CPFR implementation in Rexon, Taiwan is conducted to provide a reference to other enterprises. Rexon's primary purpose of implementing CPFR is to strengthen its retail partnership, improve the accuracy of demand forecasts, and reduce inventory cost and other related operational costs.

Original languageEnglish
Pages (from-to)307-323
Number of pages17
JournalInternational Journal of Innovation and Technology Management
Issue number3
StatePublished - 1 Jan 2004


  • CPFR
  • Supply chain management
  • collaborative management

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