Customer Needs Analysis for Overseas Purchasing in Taiwan

Long Sheng Chen, Mu Chen Chen, Yi Ru Lin

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In today's overseas purchasing industry, consumers' preferences and demands have been changing quickly due to fierce market competition. Overseas purchasing agents need to discover the real needs of consumers and to differentiate services or products. Therefore, this study will use the Kano Model to conduct a questionnaire survey, in addition to helping the overseas purchasing industry to quickly understand the true needs of customers, to find the categorization of quality elements that are attractive to consumers. Finally, the results of the study will be provided to the overseas purchasing agents as references for facilitating the service industry to differentiate services and products, and enhance market competitiveness.

Original languageEnglish
Title of host publicationProceedings - 2019 8th International Congress on Advanced Applied Informatics, IIAI-AAI 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1029-1030
Number of pages2
ISBN (Electronic)9781728126272
DOIs
StatePublished - Jul 2019
Event8th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2019 - Toyama, Japan
Duration: 7 Jul 201911 Jul 2019

Publication series

NameProceedings - 2019 8th International Congress on Advanced Applied Informatics, IIAI-AAI 2019

Conference

Conference8th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2019
CountryJapan
CityToyama
Period7/07/1911/07/19

Keywords

  • Customer needs analysis
  • Kano Model
  • Overseas purchasing
  • Service quality

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