Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces

Roland Gau*, Edward Ramirez, Maria E. Barua, Ricardo Gonzalez

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

16 Scopus citations


Despite the success of recent poverty alleviation efforts, millions remain entrapped by abject poverty. While many of these efforts have resulted in vastly improved lives for individuals and their close relations, the benefits for the community, as a whole, are less clear. This research draws on Resource-Advantage Theory to investigate the potential of community-based initiatives as a route to poverty alleviation in subsistence marketplaces. In particular, the viability of a collaborative, community-based solution is demonstrated through a case study detailing the outcome of reforestation measures in Mexico and Haiti. The findings suggest that the success of community-based initiatives in poverty alleviation efforts is predicated on combining market-oriented goals and a communal philosophy.

Original languageEnglish
Pages (from-to)160-170
Number of pages11
JournalJournal of Macromarketing
Issue number2
StatePublished - 1 Jan 2014


  • Haiti
  • Mexico
  • community based initiatives
  • macromarketing
  • poverty alleviation
  • subsistence marketplaces

Fingerprint Dive into the research topics of 'Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces'. Together they form a unique fingerprint.

Cite this