Business modeling for online video services: Download vs. streaming

Yung-Ming Li*, Lien Fa Lin, Cheng Yang Lai

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Download and streaming are two major approaches for delivering online video/movie. In this paper, considering their differentiated characteristics, we analyze the pricing issues in a market where both types of content distribution are available. We examine the impact of various technological and market factors on developing the business strategies under the scenarios that these distribution channels are owned by the same provider or two independent firms. We further examine the loyalty fee development when the video content is independently owned by another content provider. Our results shows that while the quality of two types of video distribution has significant impact on determining the content loyalty fee in a competitive market, loyalty fee is only affected by the characteristic of steaming service.

Original languageEnglish
Title of host publicationProceedings of the 13th International Conference on Electronic Commerce, ICEC'11
DOIs
StatePublished - 1 Dec 2011
Event13th International Conference on Electronic Commerce, ICEC'11 - Liverpool, United Kingdom
Duration: 3 Aug 20115 Aug 2011

Publication series

NameACM International Conference Proceeding Series

Conference

Conference13th International Conference on Electronic Commerce, ICEC'11
CountryUnited Kingdom
CityLiverpool
Period3/08/115/08/11

Keywords

  • Competit
  • Download
  • Information goods
  • Pricing strategy
  • Streaming

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  • Cite this

    Li, Y-M., Lin, L. F., & Lai, C. Y. (2011). Business modeling for online video services: Download vs. streaming. In Proceedings of the 13th International Conference on Electronic Commerce, ICEC'11 [2378128] (ACM International Conference Proceeding Series). https://doi.org/10.1145/2378104.2378128