Boeing vs. Airbus: competing for the future

Carl H. Tong, Lee-Ing Tong

Research output: Contribution to journalArticle

Abstract

Boeing Company has been the world's leading producer of large commercial airplanes for several decades. However, in the late 1990s, Europe-based Airbus Industrie competed with Boeing aggressively and captured almost fifty percent of the over-100-seat airplane market. This paper examines the battle between Boeing and Airbus, including a concise report on Airbus' launch of its A380 superjumbo project. The paper also contains the authors' recommendations to Boeing and the U.S. government.

Original languageEnglish
Pages (from-to)28-33
Number of pages6
JournalCompetitiveness Review
Volume13
Issue number2
DOIs
StatePublished - 1 Jan 2003

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