Blockchain-based cross-organizational integrated platform for issuing and redeeming reward points

Chia Hung Liao*, Ya Wen Teng, Shyan-Ming Yuan

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

For the sake of enhancing repurchase rate and customer loyalty, plenty of enterprises have issued reward points. However, as there are more enterprises issuing reward points, customers become less and less interested to collect them. Even though there are companies forming a business alliance to make reward points more attractive, it is usually managed by a central leading company. In other words, there still exists a security concern for a centralized system. In this paper, we propose a blockchain-based cross-organizational integrated platform (BCOIP) for issuing and redeeming reward points. BCOIP provides customers an electronic reward point system that is easier to collect and manage and could circulate in many enterprises. Besides, since BCOIP deploys the smart contract to operate the reward point and make all point transactions stored on the permissioned blockchain, it provides more interoperability and security to enterprises and more credibility for costumers. Moreover, goods providers joining the BCOIP could not only improve the diversity of the reward market but also reach more costumers. Finally, we conduct two experiments to evaluate the efficiency and stability of the BCOIP. Results indicate that points transactions are stable regardless of the number of parallel processes and the other shows the number of nodes has nothing to do with the efficiency of this system.

Original languageEnglish
Title of host publicationProceedings of the 10th International Symposium on Information and Communication Technology, SoICT 2019
PublisherAssociation for Computing Machinery
Pages407-411
Number of pages5
ISBN (Electronic)9781450372459
DOIs
StatePublished - 4 Dec 2019
Event10th International Symposium on Information and Communication Technology, SoICT 2019 - Ha Noi and Ha Long, Viet Nam
Duration: 4 Dec 20196 Dec 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference10th International Symposium on Information and Communication Technology, SoICT 2019
CountryViet Nam
CityHa Noi and Ha Long
Period4/12/196/12/19

Keywords

  • Blockchain
  • Business alliance
  • DApp
  • Electronic reward point
  • Ethereum
  • Smart contract

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