Assessing the mediating role of online social capital between social support and instant messaging usage

Chieh-Peng Lin*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

36 Scopus citations

Abstract

This study validates a research model that examines usage of instant messaging (IM) from the aspect of online social support. Drawing on the social capital theory, this study postulates that IM usage is indirectly affected by social support via the mediation of the following six dimensions of social capital: commitment, reciprocity, shared codes and language, shared narratives, centrality, and network ties. The model tests data obtained from business organizations in Taiwan, and the results suggest that the indirect influence of social support on IM usage through shared codes and language is significant, and the indirect influence of social support on IM usage through centrality is also significant. Managerial implications and limitations of the empirical findings are provided.

Original languageEnglish
Pages (from-to)105-114
Number of pages10
JournalElectronic Commerce Research and Applications
Volume10
Issue number1
DOIs
StatePublished - 1 Jan 2011

Keywords

  • Centrality
  • Commitment
  • Network ties
  • Reciprocity
  • Shared codes and language
  • Shared narratives

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