Application of perceived value model to identify factors affecting passengers' repurchase intentions on city bus: A case of the Taipei metropolitan area

William Jen*, Kai Chieh Hu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

79 Scopus citations

Abstract

This paper establishes and tests the perceived value model, which is applied to identify the factors affecting the passengers' repurchase intentions on city bus. In this study, perceived value is a trade-off between perceived benefits and perceived costs. And the main part of perceived benefits is service quality. We (1) measured service quality using a multiple-items scale, (2) integrated perceived non-monetary price as a part of perceived costs, and (3) simultaneously incorporated the attractiveness of alternative modes. Data was collected via a questionnaire survey in the Taipei metropolitan area and the model was tested using path analysis performed by LISREL. The results indicate that all causal relationships are statistical significant. Finally, this study concludes by discussing managerial implications and making suggestions for future research.

Original languageEnglish
Pages (from-to)307-327
Number of pages21
JournalTransportation
Volume30
Issue number3
DOIs
StatePublished - 1 Aug 2003

Keywords

  • Perceived benefits
  • Perceived costs
  • Perceived value
  • Repurchase intentions
  • Service quality

Fingerprint Dive into the research topics of 'Application of perceived value model to identify factors affecting passengers' repurchase intentions on city bus: A case of the Taipei metropolitan area'. Together they form a unique fingerprint.

Cite this