Analyzing monetization models for the digital content services: Channel ownership and royalty contracts

Yung-Ming Li, Yuan Fang, Bih Huang Jin*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The formats and access models of digital content are increasingly rich and diverse as the advancement of internet and mobile technologies. In this paper, utilizing a game theoretic model, we analyze the adoption and monetization models of heterogeneous content channels (mobile and website content). The pricing and advertising strategies of pay and advertisement-supported content under different channel and content ownership structures are examined. Furthermore, under asymmetric content ownership (only one of two channels own the content), popular monetary transfer contracts are realized to license the opponent channel. The impacts of market parameters (such as quality differentiation and online advertisement factors) on the development of business strategies are presented.

Original languageEnglish
Title of host publicationE-Life
Subtitle of host publicationWeb-Enabled Convergence of Commerce, Work, and Social Life - 10th Workshop on E-Business, WEB 2011, Revised Selected Papers
PublisherSpringer Verlag
Pages195-201
Number of pages7
ISBN (Print)9783642298721
DOIs
StatePublished - 1 Jan 2012
Event10th Workshop on E-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, WEB 2011 - Shanghai, China
Duration: 4 Dec 20114 Dec 2011

Publication series

NameLecture Notes in Business Information Processing
Volume108 LNBIP
ISSN (Print)1865-1348

Conference

Conference10th Workshop on E-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, WEB 2011
CountryChina
CityShanghai
Period4/12/114/12/11

Keywords

  • Channel competition
  • Content ownership
  • Digital content
  • Mobile service
  • Monetization and contract models
  • Revenue sharing

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