An analysis of the Taiwan retail market using Leites' method

Charles V. Trappey*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

Links and analyzes qualitative and quantitative sources of information about the Taiwan retail market using an adaptation of Leites' method. Qualitative interview are abstracted and integrated with quantitative secondary source data and survey data. Outlines, categorizes, and summarizes information useful for making management decisions about consumers, retail formats, products and services, retail development projects, market strategies, and commercial laws and regulations. Demonstrates an efficient means to survey general trends in newly developed retail and consumer markets and shows promise for implementation as a soft CR method to derive management strategies.

Original languageEnglish
Pages (from-to)48-54
Number of pages7
JournalIndustrial Management and Data Systems
Volume98
Issue number2
DOIs
StatePublished - 1 Jan 1998

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