TY - JOUR
T1 - An analysis of the Taiwan retail market using Leites' method
AU - Trappey, Charles V.
PY - 1998/1/1
Y1 - 1998/1/1
N2 - Links and analyzes qualitative and quantitative sources of information about the Taiwan retail market using an adaptation of Leites' method. Qualitative interview are abstracted and integrated with quantitative secondary source data and survey data. Outlines, categorizes, and summarizes information useful for making management decisions about consumers, retail formats, products and services, retail development projects, market strategies, and commercial laws and regulations. Demonstrates an efficient means to survey general trends in newly developed retail and consumer markets and shows promise for implementation as a soft CR method to derive management strategies.
AB - Links and analyzes qualitative and quantitative sources of information about the Taiwan retail market using an adaptation of Leites' method. Qualitative interview are abstracted and integrated with quantitative secondary source data and survey data. Outlines, categorizes, and summarizes information useful for making management decisions about consumers, retail formats, products and services, retail development projects, market strategies, and commercial laws and regulations. Demonstrates an efficient means to survey general trends in newly developed retail and consumer markets and shows promise for implementation as a soft CR method to derive management strategies.
UR - http://www.scopus.com/inward/record.url?scp=0031676445&partnerID=8YFLogxK
U2 - 10.1108/02635579810205502
DO - 10.1108/02635579810205502
M3 - Article
AN - SCOPUS:0031676445
VL - 98
SP - 48
EP - 54
JO - Industrial Management and Data Systems
JF - Industrial Management and Data Systems
SN - 0263-5577
IS - 2
ER -