Air passengers' shopping motivation and information seeking behaviour

Yi-Shih Chung; Cheng Lung Wu; Wan Erh Chiang

doi:10.1016/j.jairtraman.2012.11.006

Air passengers' shopping motivation and information seeking behaviour

Yi-Shih Chung, Cheng Lung Wu^*, Wan Erh Chiang

^*Corresponding author for this work

Department of Transportation and Logistics Management

Research output: Contribution to journal › Article › peer-review

25 Scopus citations

Abstract

This study investigates the motivations of shoppers at Taiwan's Taoyuan International Airport. From a sample of over 500 individuals, we find that motivations are similar to in-store shoppers elsewhere, with travel and airport motivations being a special factor depending on the airport shopping environment and local shopping cultures. While decision convenience is the main factor concerning air passengers' information seeking in a terminal, other factors such as free time before boarding, involvement, and group travelling exercise differential effects on the information seeking behaviour of air passenger groups. This result suggests the heterogeneous information seeking behaviour patterns and implies the importance of using various strategies in providing airport retail information.

Original language	English
Pages (from-to)	25-28
Number of pages	4
Journal	Journal of Air Transport Management
Volume	27
DOIs	https://doi.org/10.1016/j.jairtraman.2012.11.006
State	Published - 1 Mar 2013

Keywords

Airport concession management
Airport retailing
Shopping motivation

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abstract = "This study investigates the motivations of shoppers at Taiwan's Taoyuan International Airport. From a sample of over 500 individuals, we find that motivations are similar to in-store shoppers elsewhere, with travel and airport motivations being a special factor depending on the airport shopping environment and local shopping cultures. While decision convenience is the main factor concerning air passengers' information seeking in a terminal, other factors such as free time before boarding, involvement, and group travelling exercise differential effects on the information seeking behaviour of air passenger groups. This result suggests the heterogeneous information seeking behaviour patterns and implies the importance of using various strategies in providing airport retail information.",

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AB - This study investigates the motivations of shoppers at Taiwan's Taoyuan International Airport. From a sample of over 500 individuals, we find that motivations are similar to in-store shoppers elsewhere, with travel and airport motivations being a special factor depending on the airport shopping environment and local shopping cultures. While decision convenience is the main factor concerning air passengers' information seeking in a terminal, other factors such as free time before boarding, involvement, and group travelling exercise differential effects on the information seeking behaviour of air passenger groups. This result suggests the heterogeneous information seeking behaviour patterns and implies the importance of using various strategies in providing airport retail information.

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Air passengers' shopping motivation and information seeking behaviour

Abstract

Keywords

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