Adopting the extension of UTAUT model to investigate the determinants of e-book adoption

Chia Lin Hsu*, Mu-Chen Chen, Kuo Chien Chang, Ai Yun Hsieh

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

This study aims to examine the key factors affecting users' adoption of e-book by an extension of unified theory of acceptance and use of technology (UTAUT) with environment concern, perceived benefit, and benevolence trust. 343 samples of data were analyzed using a structural equation modeling (SEM). Results showed that user's adoption of e-book is significantly determined by all of the factors.

Original languageEnglish
Title of host publicationProceedings - 2014 International Conference on Information Science, Electronics and Electrical Engineering, ISEEE 2014
EditorsShaozi Li, Yun Cheng, Ying Dai, Xiaohong Jiang
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages669-673
Number of pages5
ISBN (Electronic)9781479931965
DOIs
StatePublished - 5 Nov 2014
Event2014 International Conference on Information Science, Electronics and Electrical Engineering, ISEEE 2014 - Sapporo City, Hokkaido, Japan
Duration: 26 Apr 201428 Apr 2014

Publication series

NameProceedings - 2014 International Conference on Information Science, Electronics and Electrical Engineering, ISEEE 2014
Volume1

Conference

Conference2014 International Conference on Information Science, Electronics and Electrical Engineering, ISEEE 2014
CountryJapan
CitySapporo City, Hokkaido
Period26/04/1428/04/14

Keywords

  • Benevolence trust
  • E-book
  • Environment concern
  • Perceived benefit
  • Unified theory of acceptance and use of technology (UTAUT)

Cite this