A social endorsing mechanism for mobile coupons

Yung-Ming Li, Jyh Hwa Liou*, Ching Yuan Ni

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


With the popularity of social media and mobile device, businesses have more digital coupon dissemination channels than before. However, coupon redemption rates are unsatisfactory to businesses. The objective of this study is to design a new social coupon endorsing mechanism, which aims to find out those endorsers who have coupon proneness and high sharing willingness in coupon diffusion, with a recommended list of coupon receivers. Our mechanism propagates mobile coupon or discount information in an efficient way by helping consumers effortlessly gather the coupons fitting their preference and location.

Original languageEnglish
Title of host publicationInternetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers
EditorsHan Zhang, Jukka Heikkila, Hongxiu Li, Ming Fan, Michael J. Shaw
PublisherSpringer Verlag
Number of pages8
ISBN (Print)9783319696430
StatePublished - 1 Jan 2017
Event15th Annual Workshop on e-Business, WeB 2016 - Dublin, Ireland
Duration: 10 Dec 201610 Dec 2016

Publication series

NameLecture Notes in Business Information Processing
ISSN (Print)1865-1348


Conference15th Annual Workshop on e-Business, WeB 2016


  • Location-based commerce
  • Mobile coupon
  • Social diffusion
  • Social endorser
  • Social network

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