A novel approach to incorporate customer preference and perception into product configuration: A case study on smart pads

Chih-Hsuan Wang*, One Zen Hsueh

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

32 Scopus citations

Abstract

This paper proposes a hybrid framework combining AHP (analytical hierarchy process), KM (Kano model), with DEMATEL (decision making trial and evaluation laboratory) to incorporate customer preference and perception into the process of product development. Initially, AHP is applied to respondents to form a basis of market segmentation. Thereafter, with respect to identified segments, AHP and KM are employed to extract customer preference for design attributes (DAs) and customer perception of marketing requirements (MRs), respectively. Finally, by means of DEMATEL, the causal relationships between MRs and DAs are systematically recognized to uncover new ideas of next-generation products.

Original languageEnglish
Pages (from-to)549-556
Number of pages8
JournalComputer Standards and Interfaces
Volume35
Issue number5
DOIs
StatePublished - 1 Sep 2013

Keywords

  • AHP
  • Concept evaluation
  • DEMATEL
  • Kano model
  • Preference segmentation

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