A hybrid of sequential rules and collaborative filtering for product recommendation

Duen-Ren Liu*, Chin Hui Lai, Wang Jung Lee

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

Customers' purchase behavior may vary over time. Traditional collaborative filtering (CF) methods make recommendations to a target customer based on the purchase behavior of customers whose preferences are similar to those of the target customer; however, the methods do not consider how the customers' purchase behavior may vary over time. Although the sequential rule method considers the sequence of customers' purchase behavior over time, it does not make use of the target customer's purchase data for the current period. To resolve the above problems, this work proposes a novel hybrid recommendation method that combines the segmentation-based sequential rule method with the segmentation-based CF method. Experiment results show that the hybrid method outperforms traditional CF methods.

Original languageEnglish
Title of host publicationProceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007
Pages211-217
Number of pages7
DOIs
StatePublished - 1 Dec 2007
Event9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007 - Tokyo, Japan
Duration: 23 Jul 200726 Jul 2007

Publication series

NameProceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007

Conference

Conference9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007
CountryJapan
CityTokyo
Period23/07/0726/07/07

Keywords

  • Collaborative filtering
  • Customer segmentation
  • Product recommendation
  • Sequential rule

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  • Cite this

    Liu, D-R., Lai, C. H., & Lee, W. J. (2007). A hybrid of sequential rules and collaborative filtering for product recommendation. In Proceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007 (pp. 211-217). [4285217] (Proceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007). https://doi.org/10.1109/CEC-EEE.2007.6