A general domain name appraisal model

Jih Hsin Tang*, Min Chu Hsu, Ting Yuan Hu, Hsing-Hua Huang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

Domain names are labels for the Internet presence of organization. Despite the importance of domain names in contemporary economics, academia rarely discusses how to evaluate a domain name. Analyzing relevant literature and several related practices, we propose a general domain name appraisal model in this paper. The findings and proposals of this study may lay a theoretical foundation for further empirical studies.

Original languageEnglish
Pages (from-to)427-431
Number of pages5
JournalJournal of Internet Technology
Volume15
Issue number3
DOIs
StatePublished - 1 Jan 2014

Keywords

  • Domain name
  • Evaluation
  • Investment

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