@inproceedings{66e9dd6144b1409f8ce3c28ee0a2b853,
title = "A dynamic competition simulation for worldwide big-size TV market using lotka-volterra model",
abstract = "Technological innovation is characterized by the substitution of new technologies for full-fledged ones in the development of new products, processes and techniques. Global TV market is seeing a price down-spiral for FPD(Flat Panel Display)-TVs, replacement of CRT by LCD, and consumer's defection to larger screen. The LCD-TV market started in Japan from 2003 and took off globally from 2005. LCD panel production is moving toward larger sizes. In the 35″-39″ size market, the price/performance ratio of LCD-TV is better than that of PDP. The purpose of this paper is to estimate the demand function of worldwide big-size (35″-39″) TVs including LCD and PDP with an explicit consideration of market competition. The demand function was estimated using Lotka-Volterra model, a famous competitive diffusion model. The results exhibit a kind of predator-prey relationship, in which the PDP market was hunted by LCD product. In addition, the coefficients of difference equations of Lotka-Volterra model in this analysis are also used to forecast the future market of the big-size LCD and PDP.",
keywords = "Lotka-Volterra model, product competition, simulation and forecast",
author = "Chen, {Wu Tung Terry} and Yiming Li and Hung, {Chih Young}",
year = "2009",
month = dec,
day = "1",
doi = "10.1063/1.3225360",
language = "English",
isbn = "9780735406858",
series = "AIP Conference Proceedings",
pages = "509--513",
booktitle = "Computational Methods in Science and Engineering - Advances in Computational Science, Lectures Presented at the Int. Conference on Computational Methods in Science and Engineering 2008, ICCMSE 2008",
note = "null ; Conference date: 25-09-2008 Through 30-09-2008",
}