A Design Decision-Making Support Model for Prioritizing Affective Qualities of Product

Chun-Chih Chen, Ming-Chuen Chuang

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Scopus citations


Nowadays, the affective qualities elicited by the product design plays a crucial role in determining the likelihood of its success in today's increasingly competitive marketplace. To resolve the trade-offs dilemma in multiple-attribute optimization of affective user satisfaction, a decision-making support model based on the two-dimensional quality model, the extended Kano model, is presented in this study. The proposed model can assists designers in prioritizing actions and resource allocation to guide ideal product conception in different competitive situation. The implementation of this proposed model is demonstrated in detail via a case study of mobile phone design.
Original languageEnglish
Title of host publicationADVANCES IN NEURAL NETWORKS - ISNN 2011, PT III
PublisherSpringer-Verlag Berlin Heidelberg
ISBN (Print)978-3-642-21110-2
StatePublished - 2011
Event8th International Symposium on Neural Networks - Guilin, China
Duration: 29 May 20111 Jun 2011

Publication series

NameLecture Notes in Computer Science
ISSN (Print)0302-9743


Conference8th International Symposium on Neural Networks


  • User satisfaction; Kano model; Multiple-attribute decision making; affective design

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