利用眼動追蹤技術探討版式設計與美感情緒之關聯性

Research output: Contribution to journalArticlepeer-review

Abstract

Layout design is ubiquitous in daily life, an indispensable element behind successful visual guidance and aesthetic experience of 2-dimensional media or 3-dimensional spaces alike. Therefore, how different layouts and content lead to different user eye movement and emotional reactions becomes a vital subject for practical designs and aesthetic education, while relevant studies are few in number. The present research started off by discussing basic layout prototypes. Then an 8 × 2 factorial design experiment was employedbased on two factors, "layout design" and "content meaningfulness/meaninglessness." It used eye tracking technique and Pleasure- Arousal-Dominance (PAD) emotion measurement scale to analyze browsing movements and aesthetic emotions of 40 participants. As the results showed, the two factors have notable interaction with Pleasure emotion; layout factor influences Arousal emotions, while content meaningfulness/meaninglessness influences Dominance emotion. Besides making theoretic contributions, the present research also hopes to provide clear guidance for design education and thus facilitate layout designs fitting the current multimedia platforms.
Original languageChinese (Traditional)
Journal藝術教育研究 (Research in Arts Education)
DOIs
StatePublished - 2017

Cite this