Projects per year
Personal profile
Research Interests
Media message processing
Advertising effectiveness research
Longitudinal research and dynamic models
Eyetracking and cognition
Education/Academic qualification
PhD, National Chengchi University
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Projects
- 1 Active
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不實資訊社群傳散歷程的心理模式建構
1/10/20 → 30/09/21
Project: Government Ministry › Ministry of Science and Technology
Research Output
- 2 Article
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Effects of the number of advertised brands in a choice set: A metacognitive process
Chang, C., Chang, W. S. & Yu, W-Y., 1 May 2019, In : Psychology and Marketing. 36, 5, p. 502-519 18 p.Research output: Contribution to journal › Article › peer-review
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Modulation of scene consistency and task demand on language-driven eye movements for audio-visual integration
Yu, W. Y. & Tsai, J. L., 1 Nov 2016, In : Acta Psychologica. 171, p. 1-16 16 p.Research output: Contribution to journal › Article › peer-review