Projects per year
Personal profile
Research Interests
Media Effects, Online Marketing, Digital News, Social media Uses and Effects
Experience
2009/5~2011/8 Assistant Research Fellow, Chung-Hua Institution for Economic Research
2013/1~2017/5 Teaching assistant/ Instructor, University of Connecticut, USA
2017/8~Now Assistant Professor, National Chiao Tung University
Education/Academic qualification
PhD, University of Connecticut
External positions
Fingerprint
Dive into the research topics where Tai-Yee Wu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 5 Similar Profiles
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects
-
Examining Opinion Expression Reactance and Avoidance in Social Media
1/08/19 → 31/07/21
Project: Government Ministry › Ministry of Science and Technology
-
The Evolving and Re-shaping Spiral of Silence Online: Predicting the Use of Opinion Expression Avoidance Strategies on Social Media
1/08/18 → 31/01/20
Project: Government Ministry › Ministry of Science and Technology
Research output
- 8 Article
-
Proactive Opinion Expression Avoidance about Same-Sex Marriage on Social Media: Acceptance, Reactance, and Self-Censorship
Wu, T-Y., Apr 2021, (E-pub ahead of print) In: Mass Communication and Society.Research output: Contribution to journal › Article › peer-review
-
A Click Is Worth a Thousand Words: Probing the Predictors of Using Click Speech for Online Opinion Expression
Wu, T-Y., OELDORF-HIRSCH, ANNE. & ATKIN, DAVID., 2020, In: International Journal of Communication. 14, p. 2687-2706 20 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Y. I., Phua, J. & Wu, T. Y., 1 Jan 2020, (Accepted/In press) In: Health Marketing Quarterly.Research output: Contribution to journal › Article › peer-review
-
The alternatives to being silent: exploring opinion expression avoidance strategies for discussing politics on Facebook
Wu, T. Y., Xu, X. & Atkin, D., 2020, (Accepted/In press) In: Internet Research.Research output: Contribution to journal › Article › peer-review
-
Comparing and modeling via social media: The social influences of fitspiration on male instagram users’ work out intention
Peng, C. T., Wu, T-Y., Chen, Y. & Atkin, D. J., 1 Oct 2019, In: Computers in Human Behavior. 99, p. 156-167 12 p.Research output: Contribution to journal › Article › peer-review
Prizes
-
2nd place winner in CTEC Division faculty paper competition, AEJMC Annual Conference
Wu, Tai-Yee (Recipient), 2018
Prize: Honorary award