Projects per year
Personal profile
Research Interests
Media Effects, Online Marketing, Digital News, Social media Uses and Effects
Experience
2009/5~2011/8 Assistant Research Fellow, Chung-Hua Institution for Economic Research
2013/1~2017/5 Teaching assistant/ Instructor, University of Connecticut, USA
2017/8~Now Assistant Professor, National Chiao Tung University
Education/Academic qualification
PhD, University of Connecticut
External positions
Fingerprint
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects
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Examining Opinion Expression Reactance and Avoidance in Social Media
1/08/19 → 31/07/21
Project: Government Ministry › Ministry of Science and Technology
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The Evolving and Re-shaping Spiral of Silence Online: Predicting the Use of Opinion Expression Avoidance Strategies on Social Media
1/08/18 → 31/01/20
Project: Government Ministry › Ministry of Science and Technology
Research Output
- 6 Article
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Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Y. I., Phua, J. & Wu, T. Y., 1 Jan 2020, (Accepted/In press) In: Health Marketing Quarterly.Research output: Contribution to journal › Article › peer-review
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The alternatives to being silent: exploring opinion expression avoidance strategies for discussing politics on Facebook
Wu, T. Y., Xu, X. & Atkin, D., 2020, (Accepted/In press) In: Internet Research.Research output: Contribution to journal › Article › peer-review
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Comparing and modeling via social media: The social influences of fitspiration on male instagram users’ work out intention
Peng, C. T., Wu, T-Y., Chen, Y. & Atkin, D. J., 1 Oct 2019, In: Computers in Human Behavior. 99, p. 156-167 12 p.Research output: Contribution to journal › Article › peer-review
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To comment or not to comment: Examining the influences of anonymity and social support on one’s willingness to express in online news discussions
Wu, T-Y. & Atkin, D. J., 1 Dec 2018, In: New Media and Society. 20, 12, p. 4512-4532 21 p.Research output: Contribution to journal › Article › peer-review
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Online News Discussions: Exploring the Role of User Personality and Motivations for Posting Comments on News
Wu, T-Y. & Atkin, D., 1 Mar 2017, In: Journalism and Mass Communication Quarterly. 94, 1, p. 61-80 20 p.Research output: Contribution to journal › Article › peer-review
Prizes
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2nd place winner in CTEC Division faculty paper competition, AEJMC Annual Conference
Wu, Tai-Yee (Recipient), 2018
Prize: Honorary award