Research output per year

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Personal profile

Research Interests

Media Effects, Online Marketing, Digital News, Social media Uses and Effects


2009/5~2011/8 Assistant Research Fellow, Chung-Hua Institution for Economic Research

2013/1~2017/5 Teaching assistant/ Instructor, University of Connecticut, USA

2017/8~Now Assistant Professor, National Chiao Tung University

Education/Academic qualification

PhD, University of Connecticut

External positions

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Examining Opinion Expression Reactance and Avoidance in Social Media

Wu, T.


Project: Government MinistryMinistry of Science and Technology

Research Output

  • The alternatives to being silent: exploring opinion expression avoidance strategies for discussing politics on Facebook

    Wu, T. Y., Xu, X. & Atkin, D., 2020, (Accepted/In press) In : Internet Research.

    Research output: Contribution to journalArticle

  • Comparing and modeling via social media: The social influences of fitspiration on male instagram users’ work out intention

    Peng, C. T., Wu, T-Y., Chen, Y. & Atkin, D. J., 1 Oct 2019, In : Computers in Human Behavior. 99, p. 156-167 12 p.

    Research output: Contribution to journalArticle

  • 6 Scopus citations
  • 13 Scopus citations
  • 9 Scopus citations