20172020

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Media Effects, Online Marketing, Digital News, Social media Uses and Effects

Experience

2009/5~2011/8 Assistant Research Fellow, Chung-Hua Institution for Economic Research

2013/1~2017/5 Teaching assistant/ Instructor, University of Connecticut, USA

2017/8~Now Assistant Professor, National Chiao Tung University

Education/Academic qualification

PhD, University of Connecticut

External positions

Fingerprint Dive into the research topics where Tai-Yee Wu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects

Examining Opinion Expression Reactance and Avoidance in Social Media

Wu, T.

1/08/1931/07/21

Project: Government MinistryMinistry of Science and Technology

Research Output

  • The alternatives to being silent: exploring opinion expression avoidance strategies for discussing politics on Facebook

    Wu, T. Y., Xu, X. & Atkin, D., 2020, (Accepted/In press) In : Internet Research.

    Research output: Contribution to journalArticle

  • Comparing and modeling via social media: The social influences of fitspiration on male instagram users’ work out intention

    Peng, C. T., Wu, T-Y., Chen, Y. & Atkin, D. J., 1 Oct 2019, In : Computers in Human Behavior. 99, p. 156-167 12 p.

    Research output: Contribution to journalArticle

  • 6 Scopus citations
  • 13 Scopus citations
  • 9 Scopus citations