Projects per year
Personal profile
Research Interests
Consumer Decision Making and Judgment, Marketing and Public Policy, Sustainable Consumption
Experience
2009-2011 Visiting Assistant Professor of Marketing – A.B. Freeman School of Business, Tulane University, New Orleans, LA
2011-2018 Assistant Professor of Marketing – College of Business Administration, University of Texas at El Paso, El Paso, TX
2018-present Assistant Professor at at the Institute of Business and Management, National Chiao Tung University
Education/Academic qualification
PhD, University of Illinois at Urbana-Champaign
External positions
Fingerprint
Dive into the research topics where Roland Gau is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects
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Sustainability and Subsistence: Resource-Based Perspectives on Consumption
1/08/20 → 31/07/21
Project: Government Ministry › Ministry of Science and Technology
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Understanding Consumption and Sustainable Development in Subsistence Marketplaces
1/08/19 → 31/07/20
Project: Government Ministry › Ministry of Science and Technology
Research Output
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Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
Venugopal, S., Gau, R., Appau, S., Sample, K. L. & Pereira, R. C. F., 1 Jul 2019, In: Journal of Business Research. 100, p. 400-409 10 p.Research output: Contribution to journal › Article › peer-review
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Subsistence Marketplaces: Challenges and Opportunities
Viswanathan, M., Elaydi, R., Gau, R. & Christensen, L. J., 1 Jan 2019, In: Journal of Public Policy and Marketing. 38, 1, p. 36-41 6 p.Research output: Contribution to journal › Article › peer-review
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USER-GENERATED CONTENT AS WORD-OF-MOUTH
Ramirez, E., Gau, R., Hadjimarcou, J. & Xu, Z. J., 2 Mar 2018, In: Journal of Marketing Theory and Practice. 26, 1-2, p. 90-98 9 p.Research output: Contribution to journal › Article › peer-review
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Research methods for subsistence marketplaces
Viswanathan, M., Gau, R. & Chaturvedi, A., 1 Jan 2017, Sustainability Challenges and Solutions at the Base of the Pyramid: Business, Technology and the Poor. Taylor and Francis, p. 242-260 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Concrete and abstract goals associated with the consumption of environmentally sustainable products
Ramirez, E., Jiménez, F. R. & Gau, R., 14 Sep 2015, In: European Journal of Marketing. 49, 9-10, p. 1645-1665 21 p.Research output: Contribution to journal › Article › peer-review