Organization profile

organization profile

Institute of Communication Studies takes communication technologies and new media-related research as the core. We highly focus on the combination of humanities and social sciences, human-computer interaction / HCI and management science field for cultivating new media communication expertise with scientific perspective and humanistic literacy. We value the application of theories in class while enhancing the interplay between theories and practices. Further, we not only emphasize students’ proficiency in logical thinking but the ability to form consciousness toward issues and figure out solutions. Finally, we encourage graduate students to actively publish academic theses in off-campus conferences to boost our reputation and strengthen the effect of learning.
The goal of this institute is to equip students with research and analysis abilities so that they can grasp the complex relations among technology, communication, and society as well as the interactive development. Combining NCTU’s characteristic specialty, the primary objectives of this institute are new media and marketing communication and related research of new-media-technological-integration. We highly focus on humanities, user experience design and insight to society and we aim at cultivating professions with innovative ability and humanistic literacy.

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    Projects

    Shopping Channels(Shopping Websites), Brand Personality, And Consumers' Personality

    Li, S.

    1/08/2031/07/21

    Project: Government MinistryMinistry of Science and Technology

    Food Sciences In Entertainment Media: A Case Study Of Dietary Therapy Of Chinese Medicine In Drama

    Chen, Y.

    1/08/1931/12/20

    Project: Government MinistryMinistry of Science and Technology

    Research Output

    Continuities and changes of media construction of citizenship rights in China: the case of thePeople's Daily, 1978-2012

    Liu, S. N. & Chang, T-K., 2 Sep 2020, In : Asian Journal of Communication. 30, 5, p. 343-362 20 p.

    Research output: Contribution to journalArticle

    Fear appeals, information processing, and behavioral intentions toward climate change

    Li, S-C. & Huang, L-M. S., 3 Jul 2020, In : Asian Journal of Communication. 30, 3-4, p. 242-260 19 p.

    Research output: Contribution to journalArticle

    How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study

    Lo, S-Y., King, J. T. & Lin, C. T., 14 Jul 2020, In : Frontiers in Psychology. 11, 16 p., 1580.

    Research output: Contribution to journalArticle

    Open Access